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Out of this mix of cultures and worldviews, a particularly Singaporean view has emerged. Here the business culture is fostered on a deeply pragmatic view of the world...and yet it is not all short-term practicality. The government is strongly focused on Singapore's future wellbeing, with carefully laid-out strategies geared to the long-term objective of ensuring the city-state's place on the world map of commerce and business.
Certainly on the surface of it, with construction sites and container ports running literally 24/7/365, it seems the Lion City is poised to roar ahead through the current economic turmoil and beyond.
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Let's call them surviving vs. thriving.
Surviving
This mentality is focused almost exclusively on the short-term: let's hit next month's numbers and then take it from there. It's a reactive strategy, designed to do the bare minimium required to ensure economic (and, hopefully, individual job) survival. It's therefore also bereft of long-term strategic focus, considered thought, and high-level awareness of consequences - the intended and the unintended.
Thriving
The other mentality is practical, yet future-focused. As one executive argued,
Right now I'm not putting money in marketing because who knows what the market will be doing in 6 months time. But I think it's important to invest in my people. If things don't get so bad, it means I've got a team that's ready to perform and I'll eat the lunch of my more reactive, fearful competitors who haven't similarly invested. But even if I have to shed some staff, they'll still have the skills when it comes time to hire them back later on. At worst, there's a relationship to be strengthened by developing their skills - and that relationship can also be the competitive advantage I need over other companies in a tight labour market!Both styles, short-term and long-term, may be valid depending on context and a host of other variables. Looking at the above two philosophies, I know which company I'd like to work for. (And wasn't it an exclusive focus on the short-term that got the world into the current economic crisis in the first place...?)
Maybe here at the crossroads of Asia, the combination that Singapore has woven of "pragmatic long-termism" has some valuable insights. Straight from the lion's mouth.
TM
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