2010: New thinking for a new year

Summary: 2010 is the UN's International Year of Biodiversity and a great moment to learn from supposedly "dumb" animals, forget our arrogance, and remember our connection to everything that happens around us. Read why thinking holistically will help your organization in 2010 and how, paradoxically, leaders who change as little as possible in what people are doing are more likely to meet with success in their overall change initiatives.



The UN has designated 2010 the International Year of Biodiversity and I think the timing couldn't be better.

Human beings are profoundly out of touch with the world we live in and that sustains our very existence. We act as though we're above and separate from it. We even act surprised and almost personally offended when natural disasters demonstrate our vulnerability and how dependent we really are on our environment and planet.


Who's the "dumb animal"?

Human beings can be over-fond of the label "unique" as relates to our species. And nowhere is our arrogance better demonstrated than in our attitude towards other animals. Ever since Aristotle put humans at the top of what became the Judeo-Christian "Great Chain of Being" we've regarded ourselves as not just different from all other creatures, but superior.

Over the holidays I read the fascinating and very funny book Alex & Me: How a Scientist and a Parrot Uncovered a Hidden World of Animal Intelligence--and Formed a Deep Bond in the Process. Up to his untimely death, Alex the African Grey parrot provided tremendous insight into the world of animal cognition.

Consider for a moment that we commonly say bird-brain to describe someone's stupidity or lack of thought. Similarly, we use the word parroting to indicate simply repeating after someone else without understanding what they've said.

Yet this non-primate, non-mammalian creature with a walnut-sized brain learned elements of communication at least as well as a chimp (our nearest animal cousins). And Alex certainly possessed what you would call a personality, as the book repeatedly and hilariously describes.

His obituary in The Economist (no less!) summarized his many accomplishments:

By the end, Alex had the intelligence of a five-year-old child and had yet to reach his full potential. He had a vocabulary of 150 words. He knew the names of 50 objects and could, in addition, describe their colours, shapes and the materials they were made from. He could answer questions about objects' properties, even when he had not seen that particular combination of properties before. He could ask for things—and would reject a proffered item and ask again if it was not what he wanted. He understood, and could discuss, the concepts of “bigger”, “smaller”, “same” and “different”. And he could count up to six, including the number zero (and was grappling with the concept of “seven” when he died). He even knew when and how to apologize if he annoyed Dr Pepperberg or her collaborators.*

Dr Pepperberg summarized Alex's legacy as follows:

Clearly, animals know more than we think, and think a great deal more than we know. Alex taught us that our vanity had blinded us to the true nature of minds, animal and human. [...] Alex taught me to believe that his little bird brain was conscious in some manner, that is, capable of intention. By extrapolation, Alex taught me that we live in a world of thinking, conscious creatures. Not human thinking. Not human consciousness. But not mindless automatons sleepwalking through their lives, either.

How much more disgusting and shameful it is, then, that we treat animals so badly. We have long known of the intelligence of marine mammals, yet Japan secretly slaughters dolphins at Taiji and whales in the Antarctic with its illegal hunting program. Graphic videos of Chinese fur farming and the Canadian seal hunt depict sickening cruelty that can only be inflicted by those with the callous view that animals are things, not thinking, feeling beings.


The Big Picture - it's all connected

The reductionist scientific approach has traditionally sought to understand the world by looking at it from outside, breaking it down into composite parts to see how it works. Despite our arrogance in viewing humans as unique and apart from the world, the work with Alex and other similar research shows that we are not superior to all other creatures and the idea of humans' separateness from the rest of nature is no longer tenable.

Remember the Butterly Effect? This metaphor suggested that small effects in one part of an interconnected ecosystem (say, the movement of a butterfly's wings in Brazil) can produce large effects elsewhere in that system (for example, a tornado in Texas).

Chaos/complexity theory and quantum mechanics have similarly challenged the reductionist scientific view by demonstrating the interdependence of multiple forces and undermining the notion of an objective outside observer.

In short, we are a part of nature, not apart from nature. If we reckon we're the smartest of the animals, it's about time we started acting that way and pay attention to the state of our planet and fellow furry/feathered/fishy residents.


New thinking for the workplace

The lesson in 2010 for people in organizations: think holistically. Changes in one part of an organization will have knock-on and ripple effects elsewhere. Everyone is part of something bigger, and in a company you're all in the same boat - so it makes good sense to communicate with each other to ensure that boat stays afloat and on course.

With change initiatives, some leaders adopt a "change everything" approach to organizational development, seeking radical and widespread change in very short order. These leaders quickly face predictable reactions and resistance. These are the "fight/flight/freeze" responses as follows: with FIGHT people exhibit outright hostility and seek to sabotage the change efforts; FLIGHT means people pay lip-service and seem hyper-compliant but are not engaged and have effectively disconnected from the process; and in FREEZE people are overwhelmed and paralyzed, hoping it will all just go away.

By contrast, there's a positive application of the Butterfly Effect that you can use to your advantage. Since small changes can produce quite large results elsewhere over time, if you can find the right place to make a change it can often create the desired results.

So paradoxically, the leader who changes as little as possible in what people are doing is more likely to meet with success. Small changes are less scary and much less likely to evoke a fight/flight/freeze response. Successfully making a few small changes in key areas will, in turn, actually make a big difference to the organization - and do so without unleashing debilitating anger/insecurity/fear.

To find out more about how tmc can help you identify your key areas ripe for successful small changes, contact me directly.


*-On the subject of parrots, coincidentally over the holidays I also watched the documentary film The Wild Parrots of Telegraph Hill and was moved by its story of "An uncommon bond between man and nature." A great follow-on to Alex and Me, highly recommended.
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Save-the-world Sunday: Al Gore's vision in Australia

This week's Save-the-world Sunday post highlights the story of former US Vice-President Al Gore's visit to Australia this week.

Gore's campaign to raise awareness of climate change, most notably with his award-winning documentary film An Inconvenient Truth, has garnered him global attention.

During his presentation in Melbourne he warned of the dangers posed to Australians by increasingly erratic weather patterns and record heat waves, like the one that worsened this year's bushfires in Victoria to devastating effect.

He also echoed Australian Prime Minister Kevin Rudd's sentiment that acting to find renewable sources of energy is in Australia's best long-term interest for both environmental and economic reasons. It's an open question, however, as to whether the political will exists and if people are willing to make the changes necessary in the short-term for the sake of long-term benefits.

What's interesting is the same environmental message was delivered in strikingly different ways by the two leaders, each according to his characteristic style of leadership.

In my next blog post I'll discuss the nature of eight different of leadership styles and explore the thorny question of what role "charisma" plays - is it a necessary prerequisite? What does it look like? Can you learn it? And, if so, how? Watch this space!

Photo credits: AFP

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Formula for success: good news and a global century

Over the past two weeks in Shanghai, Hong Kong and Singapore I've spoken to locals about topics ranging from Asia's place in the world, expat life, starting and sustaining businesses and, inevitably, the global financial crisis. The result is an Asia-based comment I want to share, but first let me address this last item.

Where's the good news?

A recurring theme I heard is the people are fatigued by the gloom-and-doom media coverage of the GFC (yes, it's even got its own acronym now) with ceaseless bad news and warnings of worse yet to come.

It's a prime example of the media's primary business model and, coincidentally, an answer to the age-old question of why we don't see more good-news stories: the media broadcasts bad news to drive people into an alarmed limbic state - because fearful people crave more information to develop their survival strategies and thereby become regular consumers of more and more (bad) news. It's an endless cycle.

So I want to counter this and encourage you to do so as well.

For my part, I've taken to posting feel-good news snippets and stories via the twitter micro-blogging platform (you'll see some examples in the top left-hand side of my main blog page). If you're interested, tweet yourself to some free "feel-goods".

What can you do? Turn off the news and go talk to people (like I've been doing). My hunch is that you'll enjoy a much more nuanced, detailed and interactive picture of what's really happening "out there" and you'll have made a genuine human contact as well. We're social, tribal creatures - I suggest we can all benefit from getting informed of what's happening with real people and tone down our consumption of the media's abstract and incessant stream of global bad news.


In other Asian news...

With this weekend's Chinese Grand Prix race the F1 returns to Asia. How appropriate, really. During my travels I observed that the GFC-besotted world right now is a lot like an F1 race.

The ceaseless quest to go ever-faster has produced a multi-car pileup on the track. When this happens the yellow flag is shown, all cars must slow down and no passing is allowed - in other words, it's a holding pattern. Eventually, the carnage and debris are removed and the race resumes as the green flag is shown.

As I see it, when the global green flag flies again and the race resumes, the cars at the front of the pack will all be Asian. Following behind are the rest of the global contenders (some Europeans, Canada looking peppy with its conservative fiscal practices, and a host of others).

And what of America? Well, well with its shaken confidence, and its balance of trade and spending deficeits, it's a bit like a car running on low-grade fuel with borrowed tires. With President Obama now heading up the pit crew, it'll be interesting to see if the performance can be tweaked before the green flag is out again.

The Asian Century

A running debate has existed since the mid-80's about the ascendancy of Asia and whether the 21st will be the Asian Century. Whether viewed in economic or demographic terms, a shift is undoubtedly taking place.

The 19th century has been called the British Century, followed by the 20th, American Century...but it's not as though a changing of the guard happened in the year 1900. Rather, a complicated dance has taken place between these two empires and continues to do so (witness, for example, the pre-GFC ascendency of London to replace New York as the world financial capital). So it will be with Asia as this century unfolds.

That said, you could say that Asia's current advantage in the "global financial Formula One" stems from having done this sort of thing before: in 1997 there was the Asian financial crisis and in 2003 the SARS outbreak. Experience counts a lot in fostering resilience (the London bombings of 2005 were only the latest in a series of assaults on the British capital, and did not have the same deep psychological impact as did 9/11 on the US) and coping strategies.


What about a "Global Century"?

Taking a wider holistic view, there are many signs that humans are getting things pretty spectacularly (and unsustainably) wrong - not just financially but environmentally, interpersonally, and in our development as individuals.

Success in this global F1, I would argue, will require more than just pole position and ever-faster innovations to increase the speed of business-as-usual. Increasingly compelling global events show that we need to apply our energies to something different. I would argue that instead of an F1-style contest in which countries endlessly chase each other on a circular track that is actually a road to nowhere, a useful shift in focus would be to move beyond shifting regional hegemonies represented by the British/American/Asian Centuries and foster an integrated view - the Global Century.

In this way we would be much better placed to have integral and holistic global solutions to the ceaseless stream of global bad news that the media deliver for our consumption - which would put us all in a more cheerful frame of mind. A formula for success indeed.
TM

Obama's Inauguration - The Principles of Hope

Last week's Inauguration address by President Obama once again showcased his extraordinary speaking talents. My impression is that the delivery of his speech deftly weaved together the threads of Presidents Kennedy and Clinton, of Lincoln and Martin Luther King Jr., and reaffirmed the role we have come to see as a cornerstone of his identity: statesman and orator.

Yet this time, there was something more. It was his moment to offer a first glimpse of the course he intends to set for the world's most powerful nation over the next four years. He's given us the agenda that will drive his behaviour as President and that will guide the staff of his administration.

NeuroPower Leadership: the Compassionate Leader

I've written previously that Obama is frequently able to embody what within the NeuroPower framework (as developed by author and strategist Peter Burow) is called a NeuroPower Leader.

Specifically, he is able to manifest the characteristics of what is termed the Compassionate Leader, which is the result of integrating the two NeuroPower archetypes of Chancellor and Navigator. Before we go on, I'll give you some detail on how NeuroPower suggests these archetypes are formed.

Archetypes and the 6 Intelligence Centres

Each of our individual personalities comprises two archetypes. An archetype is formed through the combination of three of the six thinking functions that NeuroPower suggests make up the majority of our brain's activity.

These six thinking functions (also called Intelligence Centres, or ICs for short) may be grouped in their three respective pairs under the following headings:

Innovation and Vision
Logic and Passion
Data and Empathy

Note that there isn't a stark divide between each pair, so it's not "Data versus Empathy," rather (following the Jungian conception of behaviour) they are the respective endpoints along a continuum of possible behaviours.

Master/Mirror Archetype and Integration

As we each tend more toward one or the other end of these three continua, we'll each come to prefer or rely on one set of three thinking functions as our "default" mode of operating. The combination of these three preferred modes of thinking results in our Master archetype. Meanwhile the other three thinking functions that represent our less-preferred ways of operating combine to form our Mirror archetype.

To take President Obama as an example, I would argue that his default mode - that is, the three ICs that he tends to favours in the first instance - are the Innovation, Passion and Empathy ICs. The archetype that results when these three are combined is the Chancellor archetype and, since these are his preferred three ICs, the Chancellor is his Master archetype profile. The corresponding three ICs (Vision, Logic and Data respectively) therefore combine to form the Navigator archetype and this is his Mirror archetype profile.

The two key concepts to grasp here are that:

• We all have access to all six of these thinking functions or Intelligence Centres. Reintegrating your Master profile (made up of your "preferred" three ICs) and your Mirror profile (made up of the other three ICs) is the central developmental challenge each of us faces in our efforts to express our fullest capacity as people - hence that's also the primary developmental focus of the NeuroPower framework.
• The Master profile tells us what we want out of life, the Mirror profile reminds us of what we need. How this plays out is that our Master archetype forms our self-identity (i.e. where we place our focus and how we communicate with others; to that degree it also determines how others view and value us as individuals) while the Mirror archetype influences our behaviour.*
  

Up to the Inauguration we've seen a good deal of Obama's Master archetype, the Chancellor, and this has determined our sense of his identity. In this speech we begin to see the integration of his Mirror archetype, the Navigator, and get a sense of how that is likely to guide his behaviour.

Here is the video of his speech and below that are two short descriptions of the Chancellor and Navigator archetypes. I invite you to use these archetypes as a lens through which to view the content and delivery of his message, to see how seamlessly he has integrated the best aspects of each and how he brings them to the service of his purposes.

You can visit the original YouTube page here.

The Chancellor**

Chancellors are charming, enthusiastic, energetic and ambitious. They like competition, negotiation, promoting ideas and people and rising to the top. Chancellors are found among some of the most senior leaders and officials in society. They live to work and rise to challenges, particularly those complex people issues that others cannot seem to sort out.

Chancellors are passionate about projects with which they are involved; they are highly adept at getting team members to achieve their respective objectives, each for their own reasons. Indeed they are the ultimate diplomats: they strive to build bridges both externally, between groups and people and internally, within the sometimes conflicted breast of an individual with whom they may be interacting. They are altruistic at heart and dedicated to authenticity and bringing out the best in others.

At their best, Chancellors are genuinely charming, excellent negotiators, diplomatic, strive for esprit de corps to foster high-performing team environments, and have a warmth and kindness about them, even a sort of venerability as they put us in touch with our own better natures.

The Navigator***

A Navigator’s mind is structured and visionary. These traits combine to produce a person with a clear vision and the discipline and structure to achieve it. They are super-dependable and like to be a respected contributor to the community and a pillar of society.

Very emotionally detached, Navigators are inflexible when discussing plans, directions, approaches and logistics. If they are given no advance warning, however, they can cope with flexibility and ambiguity and perform brilliantly ‘on the hop’.

Navigators are very focused when there is a clear vision, executing enormous mind over matter, suppressing unwanted emotions and disciplining themselves and the people around them.

At their best, Navigators are the embodiment of faith, exhibiting complete confidence in the achievement of their goals and never, ever giving up hope. They are protective, almost patriarchal figures. They excel at visionary planning, holding responsibly to the agreed course of action, reaffirming the guiding principles that underlay their plans, and encouraging role excellence in themselves and others. They love to explore and conquer new realms, leading themselves or a group into uncharted territory or experiences - and to do so with honour and respect for others.


Reaffirming the principles of hope

For me, Obama's message was an inspirational reaffirmation of American ideals, principles and the responsibility that comes with power and leadership.

Looking outward to the world and (re)building bridges, he has set his stake in the ground to say clearly and confidently:

...we reject as false the choice between our safety and our ideals. Our founding fathers faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience's sake. And so to all the other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more. [my emphasis]

Welcome back, America. The world has missed your leadership and your culture's deep, abiding belief in the power that ideas can have in shaping the world. As anthropologist Margaret Mead reminds us:

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has.

TM



*adapted from the NeuroPower handbook, edition 1.0.5 (2008), p 746
**adapted from the NeuroPower handbook, edition 1.0.5 (2008), pp 270-271
***adapted from the NeuroPower handbook, edition 1.0.5 (2008), pp 364-65, 375, 562

Happy Chinese New Year: The Ox

Gung Hay Fat Choy / Gong Xi Fa Cai

Today we enter the Chinese Year of the Ox and I wish all my friends, colleagues and clients a prosperous and healthy year ahead.

Last year was the Year of the Rat, the first in the cycle of 12 years in the Chinese calendar. I've read that Rat years are fast-paced, a time of new opportunities and fresh starts, of renewal through reinvention and also of upheaval.

Certainly in keeping with the theme of renewal and upheaval in a Rat year, 2008 saw its fair share of crises. In fact the events of last year call to my mind the purported Chinese curse, May you live in interesting times, as well as the old saw that the same Chinese character (or ideogram) is used for both the words crisis and opportunity.

In keeping with the Chinese theme of this post, however, I'd like to examine a few of the phrases and concepts that have gotten a bit mangled in their East-to-West translation.

Crisis = Opportunity?

In my previous post I quite explicitly made the point that you have the power of choice over whether to view a situation as a crisis or an opportunity - something that I still hold to be true. However it seems that the concept does not have its roots in the use of the same Chinese character for both crisis and opportunity (see here and here for details).

Similarly there is no reference that can be found for a Chinese curse, let alone saying, May you live in interesting times. According to Wikipedia the expression may have its roots in an interpretation of a Chinese phrase that may be translated as follows:

the times produce their heroes
(pinyin: shí shì zào yīng xióng)

I rather like this, for several reasons: first off, it's not a curse(!); it neatly encapsulates the element of personal agency and choice mentioned above; I think it taps into the underlying truism that each age needs to produce heroes that are appropriate to the moment - with the presumption that each of us has heroism within us that's waiting to be manifested and shine through.

Rat-cunning & Ox-solid

The Rat year 2008 was certainly marked by upheaval and the start of a process of (forceable and possibly overdue) renewal - not least in the financial sector. The signs of continued global climate change were starkly evident. Not all was negative, though, as in 2008 America ushered in a new era marked by the promise of change and of hope by collectively saying Yes We Can.

The Ox year 2009, meanwhile, promises prosperity through fortitude and hard work.

It's meant to be a conservative year, one of traditions and values, of stability and growth where patience and diligence pay off.

It's a year of harvest - when we reap what we have sown and consolidate the progress that the Rat's speediness and destruction/renewal has produced, in which any recent setbacks or obstacles can be overcome.

Even if you put no store by Chinese astrology, I'd suggest that these guiding principles will hold you in good stead this year as people the world over learn how to be the heroes that their times require. We, as well as our communities and the planet, deserve nothing less.

In keeping with the theme, my next post will assess President Obama's inauguration speech to see what kind of Ox year he has in mind for America and, by extension, the world community.
TM

Are you ready...for the UPturn?

A city broods in the dark...but the dawn will come again.

Greetings from Hong Kong, where, to be frank, things seem a bit grim. Here in the world's third-largest financial centre, banks are busily making cuts to staff and rolling back their recent expansion.

Speaking to one senior VP at a multinational bank here, the thing I noticed was that he seemed less concerned about the volatility of the markets than he was about the impending layoffs...and the rounds of political infighting and bloodletting that have intensified as a result.

A global economic shift is taking place, that is clear. There's nothing like large-scale uncertainty and financial instability to drive people straight into their limbic "lizard-brain" of emotional reactivity - a trend not discouraged by media outlets that seem to want to frighten, not inform. Even the business press is glutted with articles on "surviving the downturn" and "managing through a recession" and "leadership despite layoffs".

As people are driven into survival-based fight-flight-freeze responses, the practical results are: teams fall apart; bad behaviour becomes the norm; secrecy, infighting, politicking and point-scoring become the order of the day. Productivity - the very thing needed to pull a company through these times - plummets and it's every individual for him/herself.


Are you ready for the upturn?

At this point I want to suggest another point of view - being ready for the upturn.

To counter the divisive trends noted above and steer the ship toward calmer seas, it makes good business sense to get people out of their lizard-brain mode and find a way to get their rational minds back in the game.

To put it in a broader context, what's happening now in the economy was largely inevitable. Securitization, the separation of lender from risk, and other speculative and highly leveraged transactions had become unsustainable practices. We have lived through - and enjoyed - a long period financial success - and excess.

These financial practices have arguably been the logical outgrowth of a mentality and societal goals that are shaped by the ceaseless and senseless focus on profit at any cost. Not only are individuals and companies now paying the financial piper, the planet is suffering from our myopic mania for short-term gain.

On the long view, this correction of excesses may even be timely - otherwise as a species and a culture we'd have careened happily over the edge, setting in motion cascades of consequences that would doom the planet and ourselves.

As the pendulum swings back in the other direction, will it be a pleasant process? No - it has the potential to be a unpleasant as the other extreme was excessive. The process of creating balance and reintegrating a broader view, though difficult, is as necessary for society as it is helpful for individuals.

The long-term, rational policy suggests we get into the best possible position in our organizations and companies to be successful when the current period ends and things have shifted. The current climate (economic and environmental) won't last forever; we face an important turning-point.

At this stage there's great potential here for far-sighted companies to create the high-performance, humanistic and productive environments that will be needed to take us forward into the future.

These are not decisions you want to be making using your panicked limbic lizard-brain in knee-jerk mode, but rather your rational brain seeking signs of resilience and hope.

So although the night seems to be getting ever-darker, keep your eye on the brightest lights as they show a way through the darkness. The dawn will come again...
TM

Surviving vs Thriving - insights from the Lion City

Singapore has long been a strategic nexus of commerce and trade. Here you have "instant Asia" - Indians, Chinese, Malay, Japanese - along with masses of Western and other expats and the multinational firms that employ them. Today Singapore offers many useful insights into what is happening in the region of Southeast Asia and also globally.

Out of this mix of cultures and worldviews, a particularly Singaporean view has emerged. Here the business culture is fostered on a deeply pragmatic view of the world...and yet it is not all short-term practicality. The government is strongly focused on Singapore's future wellbeing, with carefully laid-out strategies geared to the long-term objective of ensuring the city-state's place on the world map of commerce and business.

Certainly on the surface of it, with construction sites and container ports running literally 24/7/365, it seems the Lion City is poised to roar ahead through the current economic turmoil and beyond.

In my previous post I mentioned the difference in the US presidential election between McCain's politics of fear and Obama's politics of hope. During my visit over the past few days here in Singapore I've been listening to the insights of local executives and the thoughts expressed at the first Singapore Human Capital Summit. It seems as though there are two prevailing mentalities, similar in nature to the themes of fear and hope.

Let's call them surviving vs. thriving.

Surviving
This mentality is focused almost exclusively on the short-term: let's hit next month's numbers and then take it from there. It's a reactive strategy, designed to do the bare minimium required to ensure economic (and, hopefully, individual job) survival. It's therefore also bereft of long-term strategic focus, considered thought, and high-level awareness of consequences - the intended and the unintended.

Thriving
The other mentality is practical, yet future-focused. As one executive argued,

Right now I'm not putting money in marketing because who knows what the market will be doing in 6 months time. But I think it's important to invest in my people. If things don't get so bad, it means I've got a team that's ready to perform and I'll eat the lunch of my more reactive, fearful competitors who haven't similarly invested. But even if I have to shed some staff, they'll still have the skills when it comes time to hire them back later on. At worst, there's a relationship to be strengthened by developing their skills - and that relationship can also be the competitive advantage I need over other companies in a tight labour market!

Both styles, short-term and long-term, may be valid depending on context and a host of other variables. Looking at the above two philosophies, I know which company I'd like to work for. (And wasn't it an exclusive focus on the short-term that got the world into the current economic crisis in the first place...?)

Maybe here at the crossroads of Asia, the combination that Singapore has woven of "pragmatic long-termism" has some valuable insights. Straight from the lion's mouth.
TM

A personal commitment - and an invitation to others

When a guy who writes a business book called Let My People Go Surfing has an idea, I'm all ears.


Patagonia founder Yvon Chouinard has put his name behind the one percent for the planet initiative and now so have I - this year toddmontgomery consultancy's business strategy will include a 1% donation of its gross revenues in support of environmental organizations around the globe.

Moreover, my personal commitment is to spread the word to others.

I'm setting myself the goal of persuading five other like-minded businesses to sign up for the one percent pledge to help ensure that the lakes, rivers, oceans, forests, wildlife, sealife and other forms of natural beauty that we enjoy are better protected - now and in future.

So I invite colleagues, clients and friends to visit the one percent for the planet website to find out more and sign up today!

And when you do sign up, let me know so I can add your name to my "list of the like-minded"...because while I'm aiming for five, I'd really like it to be ten, or twenty, or more!
TM