Chair of Melcrum's "Change Communication conference" April 2009

Melcrum Australia has asked me to Chair their Change Communication conference to be held on April 1st & 2nd, 2009 in Melbourne.

Billed as an opportunity to "tap into the experience of your peers to learn how to create great change initiatives," the speakers will represent a diverse mix of industries and organizations, including: McDonalds, Microsoft, Qantas Group, Energex, St George Bank, Toyota, and Suncorp, to name just a few.

Some of the benefits of attending include learning how to:

• Understand the psychology of change
• Use innovative techniques to drive change in your organization
• Evaluate the most effective channels for communicating change
• Minimize employee uncertainty and resistance to change
• Encourage employees to use new processes and support new business objectives
• Communicate and deliver a sustained cultural change program

For more details and to register, check out the conference brochure.


Melcrum & tm

I'm happy to say that this opportunity represents the latest instance of a continued and growing association between Melcrum and tm. Over the past year, this association has included acting as Chair of their Employee Engagement conference in Sydney last May and presenting a workshop at their Strategic Communications Management Summit held in Sydney in September.

We are also in talks to produce case studies based on communication-related tm client work using the NeuroPower framework (as developed by author and strategist Peter Burow) and an article or series of articles on the useful connections to be made between neuroscience, brain research, culture change, communications and employee engagement, to potentially appear in Melcrum's bimonthly publication Strategic Communication Management magazine.
TM