How do you negotiate today's complex communications landscape, where new merchants of public opinion can spring up overnight and influence the masses? Have the basic ingredients that constitute a workable, effective and ethical media strategy changed or do they merely need to be adjusted?
I'm delighted to be Chairing this year's 3rd Annual National Public Sector Communication Officers Conference on Tuesday and Wednesday of this week in Canberra.
Issues of the new, the tried and tested, as well as the unexpected will be discussed, explored and debated by experts and peers to help communication professional navigate the changing road ahead. Billed as "the premier event for communication professionals to exchange and acquire knowledge, tools and skills" the focus this year is on the how – as leading practitioners engage their audience in how to apply leading edge strategies and solutions to contemporary problems and challenges.
Look forward to seeing familiar faces and making new friends at this week's event. See you there!
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